Introduction
Since 1994, the Business Times has been the definitive source for Western Slope business news.
As the Western Slope’s only business publication, the local, family-owned Business Times has grown from a once-amonth
community paper to the bi-weekly journal of Western Slope business. Professionals, consumers and advertisers
alike seek out the Business Times as a great source for news and information.
Mission
It is the mission of the Business Times to maintain the highest standards of journalism; with a dedication to
publishing a high-quality, business journal that serves the needs of our community, readership and advertisers.
Content
In today’s ever-changing business environment, our readers and advertisers demand a business newspaper that is
focused on the local information and content needed to stay ahead in the business world. With stories on subjects that
range from Western Slope growth to environmental and political issues to government news to unique and interesting
profiles on the people and businesses in the Grand Valley, the Business Times serves our community by providing a
local look at how these important issues impact business. By providing a high-quality format for this information, the
Business Times enhances the value our advertisers receive in getting their message to a higher-educated,
higher-income, and select group of both business readers and consumers.
Circulation
The Business Times publishes 3000 papers every other week with distribution throughout the Grand Valley in many
popular, high traffic areas such as banks, business office lobbies, doctors’ offices and more. To date,
the Business Times has a subscription base of 15% of its total printing. It is the goal of the Business Times to be 30%
subscribed by the end of the year 2008. Additionally, the Audit Bureau of Circulations calculates that freely distributed
newspapers average a minimum of three to four readers per paper printed, effectively making the readership of the
Business Times as high as 10,500 readers for any given edition.
Important Readership Information*
- Over 85% of our are readers over the age of 35
- 77% of our readers are married
- 92% of our readers are college educated
- 90% of our readers are homeowners
- 51% of our readers have annual incomes over $50,000.00
- 12% of our readers have annual incomes over $100,000.00
- 18% of our readers own their own business
- 60% of our readers are male; 40% of our readers are female
- Over 30% of our readers are involved in business management
- Over 50% of our readers donate their time and talents to charity
- 78% of our readers say they read the Business Times every edition
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